NOTE: This is my personal opinion!
Web Applications, Discussion Forums, Websites, Support centers all love comments from their customers. Feedback and comment help business to run better. However, each of them have their own commenting infrastructure, which is disconnected in terms of making any judgement or co-relation to events happening elsewhere.
What’s the proposition of Facebook commenting framework?
- Facebook has a rich user base
- Websites/applications must use Facebook commenting framework
- Users leave comments on websites
Facebook may provide the Application with analysis of comments, basically to enrich it with user ratings, sentiment analysis and much more.
Applications may use the framework to independently analyse the comments and take action.
Facebook may provide advertisements and alternatives to users based on comment analysis.
Applications may move and change the core platform without impacting the user comments and rich knowledge which resides on Facebook.
So who benefits?
It is a win-win for all: Facebook, its customers, developers and partners.
Who must be afraid?
Definitely Google and the likes
What is the benefit for innovators?
See a niche in the area of comment and feedback analysis to make solutions and products better and keep the competitors on their toes.
Where is it right now?
More than 50K websites have implemented the comment API. Now it is a matter of time until Facebook comes back with rich context analysis on feedback and makes a noteworthy analytics on top of it.